Swift·Cap

The system

Your business, component by component.

Five domains, eighteen components. Pick the ones that apply to you: we state what each needs and what it connects to, before any conversation about price.

How it holds together.

  1. Digital presence

    Turn your business into a system customers can find, understand and act on.

  2. Operations

    Give your teams tools that talk to each other instead of being re-typed into each other.

  3. Infrastructure

    Lay the floor. Everything above it stands on this.

  4. Security

    Protect what the business cannot afford to lose.

  5. Growth

    Turn the system into revenue without doing the work twice by hand.

Now let’s look at what makes the system work.

The detail of each component: what it does, what it needs, how it is billed.

Digital presence

Turn your business into a system customers can find, understand and act on.

What the market sees of you. Site, Google listing, search — connected to each other rather than scattered across three suppliers.

4 components

  • Website

    Foundation

    A site you control: pages, content, forms — and enquiries arriving where you actually handle them.

    Quoted · One-off project

  • Online shop

    Optional

    An online shop with catalogue, stock and payment, connected to how you already run the business.

    Quoted · One-off project

  • Google Business listing

    Foundation

    Your Google Business listing, complete and kept current: hours, photos, reviews, directions, call.

    Quoted · One-off project

  • Search visibility (SEO)

    Recommended

    The technical and editorial work that makes your pages findable on the searches that matter.

    Quoted · Recurring

Operations

Give your teams tools that talk to each other instead of being re-typed into each other.

What your teams open every morning. Management, till, mail: one set of data, not six spreadsheets.

4 components

  • CRM

    Recommended

    One place where customers, quotes and follow-ups live, instead of a notebook and six phones.

    Quoted · One-off project

  • Business application

    Optional

    Software written for your trade, when nothing on the market fits it.

    Quoted · One-off project

  • Point of sale

    Optional

    A till connected to stock and accounts, on hardware installed and configured on site.

    After a site survey · One-off project

  • Hosting & email

    Foundation

    Hosting, domain name, professional mailboxes and certificate, held and renewed by us.

    Subscription · Recurring

Infrastructure

Lay the floor. Everything above it stands on this.

Network, workstations, servers. Invisible while it works, and the only subject of conversation once it stops.

3 components

  • Network

    Foundation

    Cabling, Wi-Fi and routers, sized after a visit to the premises.

    After a site survey · One-off project

  • Hardware

    Recommended

    Workstations, servers, NAS, printers and UPS: supplied, installed, under warranty.

    Quoted · One-off project

  • Maintenance & support

    Recommended

    A contract covering on-site and remote repair, updates and monitoring.

    Subscription · Recurring

Security

Protect what the business cannot afford to lose.

Backups, endpoint protection, cameras. An insurance policy does not restore a customer file.

3 components

  • Backup & recovery

    Foundation

    Automatic off-site backups, and a written recovery plan for the day it is needed.

    Subscription · Recurring

  • Cameras & access control

    Optional

    Cameras, recorder and access control, installed and viewable from your phone.

    After a site survey · One-off project

  • Endpoint protection

    Recommended

    Business antivirus, firewall and ransomware protection, on every machine.

    Subscription · Recurring

Growth

Turn the system into revenue without doing the work twice by hand.

Advertising, WhatsApp, automation, measurement. The part that only makes sense once the rest is in place.

4 components

  • WhatsApp Business

    Recommended

    WhatsApp Business set up and automated: replies, catalogue, and conversations that do not get lost.

    Quoted · One-off project

  • Digital advertising

    Optional

    Google and Meta campaigns run monthly, with the budget and the reporting in plain sight.

    Subscription · Recurring

  • Automation

    Optional

    The repetitive work — reminders, documents, synchronisation — carried out by the system.

    Quoted · One-off project

  • Dashboards

    Recommended

    Dashboards showing what the system produces. Measured, not guessed.

    Quoted · One-off project

Tell us what you're trying to build.

Describe the problem. You'll get an honest assessment back — including when the answer is "you don't need this".